Hello!

After 15 wonderful years in the Egyptian advertising industry, I decided to leave my comfort zone and explore opportunities in the region.
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I spent a year as the Head of the Creative Department at Horizon FCB Kuwait, where I worked side by side with some of the best talents in the Middle East. During my time there, we secured three major businesses: Burgan Bank, Nissan, and Hardees.
 
I am currently an Associate Creative Director at VML Riyadh, working on amazing brands like STC, Al Marai, Flynas, and many more.
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I am a copy-based Creative director, yet I have developed myself in many disciplines. I have a good eye for art and a passion for technology and digital trends, which allows me to be more creative.

I am quite the weird mix. I  spent half of my life in the USA and the other half on the streets of Cairo, so I got insights and native tongues from both cultures, as well as firsthand knowledge and understanding of their people.